Messaging
Messages that make an impact are easy to understand and easy to repeat. Every word, action and story defines your firm. HRD Communications will develop your message and will show your firm’s leadership how to better deliver the message.
Professional services firms need:
· A strong brand
· Specific wording
· Compelling differentiators
· A defining purpose
All these items come together to form the message you want to share. Professional services firms must be “first in mind” for potential new clients.
Studies show that in professional services, the name brands of most companies and firms are not that well known. Generally, your customers will not know about individual professional services companies until they need —and are ready — to hire one.
When a customer is ready to hire a professional, there’s not much time to convince him why he should hire you. You need to make sure a potential client can immediately understand why he should select your firm instead of another.
You must show a client that you know more or offer better service than the next firm down the road. Letting a potential client know what makes you special in a clear way is tantamount to successful marketing for professional services.
How you say something often makes a bigger impression than what you say. HRD Communication's workshop services will not only craft an ideal message for your firm, but also will teach you how to deliver your message in a memorable way. You’ll learn the difference between messages that people remember and those that people forget.
Successful practitioners effectively communicate what they do, who they do it for and the value of their service.
Professional services firms need:
· A strong brand
· Specific wording
· Compelling differentiators
· A defining purpose
All these items come together to form the message you want to share. Professional services firms must be “first in mind” for potential new clients.
Studies show that in professional services, the name brands of most companies and firms are not that well known. Generally, your customers will not know about individual professional services companies until they need —and are ready — to hire one.
When a customer is ready to hire a professional, there’s not much time to convince him why he should hire you. You need to make sure a potential client can immediately understand why he should select your firm instead of another.
You must show a client that you know more or offer better service than the next firm down the road. Letting a potential client know what makes you special in a clear way is tantamount to successful marketing for professional services.
How you say something often makes a bigger impression than what you say. HRD Communication's workshop services will not only craft an ideal message for your firm, but also will teach you how to deliver your message in a memorable way. You’ll learn the difference between messages that people remember and those that people forget.
Successful practitioners effectively communicate what they do, who they do it for and the value of their service.